Amy Sandys - the relationship between type and signage design

May 21, 2018

Singage and navigation in a public space a way of way finding, navigativing and organizing. If implemented properly through design, wayfinding becomes a network of signifiers through which everyday life is navigated.

And depending on the context, each signage system must be approached in a different way, Road signs require a different approach to a museum floor plan.


Tom Foley, creative director at type foundry Dalton Maag, typography is a core pillars of good wayfinding. He says: ““Most wayfinding has a component of pictograms, directional arrows and then typography saying what it is,” 

I agree, since the words on a sign provide with information to guide people where to go or what to do, if the type is illegible, then it defeats the purpose.


It should also match with the the style of the environment as it is considered a piece of a graphic design communication that needs to have the right look and feel.


“The designer making these typographic decisions has to see all the potential uses and potential issues”


Start Design ; when designing the singe in Dubai, a lot of things had to be taken into consideration. The diversity of the audience is key, because Dubai is a Middle Eastern country with western and non western people. Therefore, designers had to go beyond the type and create a truly universal place in terms of the identity.


Typography, according to the language, contains a lot of culture, which is why it is very important to be embodied in the right way in public places such as the signs on the streets to create the best communicative design possible.






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