This example inspired me during my D&AD when I decided to change my idea 7 days before submission!!!
i realized that by keeping everything simple something gives a stronger communicative design. This tag design seems very effortless in the sense that it only contain the essential design elements and it just seems more than enough to convey what the brand is all about.
I took some elements from this piece of work and tried to incorporate the methods used into my execution, and i think it turned out well.