such a smart idea and very beautifully executed. It is very important for business nowadays to share what they believe in order to show the costumers the human side of things. The fact they used their logo to be replaced with other species that are in danger of going extinct is very considerate. And i think how they produced a specific number according to how many of those species are remaining ties everything together and shows how much research was involved to create a strong campaign like this. The short film is straight to point and is very eye opening.