Loving Earth chocolate does not only taste good but it looks good as well. The packaging was made by Art director and designer Leah Prockovery.
Simple yet eye-catching. Colors are chosen precisely, they are all earth toned and work perfectly together and with the branding identity of the chocolate. Everything that would create a good looking packaging.
It is probably not something new to have a design or a pattern for a taste that accompanies it, however, the way these are done and very elegant clean and subtle. Considering the fact that the chocolate is a healthy raw and vegan chocolate with natural ingredients, the packaging also looks organic and natural.
It is those things I come across everyday in the shops that make me excited about what I do, and what I will be doing for the rest of my life. I love brandling and packaging and serving a purpose to a brand to make it look the best to the buyers.