The Biggest change in Dropbox;s look in out 10 year history by Aaron Robbs and Nicholas Jitcoff.
“As our mission has evolved from keeping files in sync to helping keep teams in sync, we realized our brand needs to change, too. Our new brand system shows that Dropbox isn’t just a place to store your files—it’s a living workspace that brings teams and ideas together.”
The look is filled with vibrant colors and punch motion graphics and playful illustrations that are fun and exciting when they come together.
People who use dropbox are usually workers that work in any field. Mostly workers that are very busy and get overwhelmed from their day to day responsibilities. Their inbox is cluttered, their storage is full and they have millions of files and documents. Dropbox want to change that to make things easier to them by building products and a brand that help people focus on meaningful work, instead of busywork. Their aim is to inspire creative energy.
The look they went for came from the idea of making the everyday more extraordinary, and when the extra ordinary is achieved when different opinions come together from different minds and people. This was achieved by using contrasting colors which I think looks amazing and lively. Anything with color would make me enjoy using it more as it creates a really dinamaic to the look and feel.
The old logo was a blue box that implied, “Dropbox is a great place to store stuff.”
The new one is improved and stipped back, it looks cleaner and simpler, shpwing that it is an open platform and a place for creation, creativity and motivation.
They have also collaborated with different artists to create some imagery and join forces and tell a story to the users.
They have used illustartions which is the warly stage of an idea, to bring life and playfulness to the brand.
The illustration look like quick sketches that are hand drawn with rough lines and abstract shapes to bring the creative process to life. The style is inspired by the moment when you first have an idea, and serves as a reminder that the “canvas is only blank until you make the first mark.”
The different styles of typefaces show diversity and variety. A gif was created to communicate the idea, and I think it is great metaphor that graphic designers would love.