A book featuring inspirational quotes from 30 leading designers and illustrators, marking Folico's 30 years in business (a company that the largest range of hot stamping foils). The book is made up of a range of postcards were the number 30 is designed by the contributors. Hence the name 30x30.
I think this is a very clever idea, designers get to work with each other and share their advice, and most importantly, they get to share it with us (the viewers) in a very fun engaging way.
each advice from a specific designer had its own look and feel accrdoing to the style of the designer, so turning each page, the reader experiences something new, a new look and feel and a new advice that will hopefully help them.