Met Office works at the forefront of weather and climate science for everyone’s protection, prosperity, and well-being. By producing weather forecasts, they help the UK public make informed decisions about day-to-day activities. So, in short, their audience is everybody.
Met Act Overview
Taking the existing app of Met Office, a new feature, Met Act, will be introduced to make it more engaging and fun. It will allow the user to view possible activities that can be done according to the weather as well as the effect the weather has on the feelings of people.
Met Act aims to expand on Met Office's audience by targeting the younger ones, mainly gene
On a Sunday Day, which does not come very often in the UK, Met Act suggests you grab your loved ones and go on a road trip. Get the Vitamin D!
On a Rainy Day, however, Met Acts suggest having a cozy night in on the sofa in front of the T.V, Maybe with tea and biscuits!
Faces and Feelings
As weather affects people's mood, Met Act uses this idea as a humor to show how people are feeling that day according to the temperature.
Social Media Promotions
Walk Through of the App