Background

 

 

Met Office works at the forefront of weather and climate science for everyone’s protection, prosperity, and well-being. By producing weather forecasts, they help the UK public make informed decisions about day-to-day activities. So, in short, their audience is everybody.

 

Met Act Overview

 

Taking the existing app of Met Office, a new feature, Met Actwill be introduced to make it more engaging and fun. It will allow the user to view possible activities that can be done according to the weather as well as the effect the weather has on the feelings of people.

Met Act aims to expand on Met Office's audience by targeting the younger ones, mainly gene 

 

Illustration 01

 

On a Sunday Day, which does not come very often in the UK, Met Act suggests you grab your loved ones and go on a road trip. Get the Vitamin D!

 

 

 

Illustration 02

 

On a Rainy Day, however, Met Acts suggest having a cozy night in on the sofa in front of the T.V, Maybe with tea and biscuits! 

 

 

 

More Illustrations

 

 

 

Faces and Feelings 

 

As weather affects people's mood, Met Act uses this idea as a humor to show how people are feeling that day according to the temperature. 

 

 

 

Social Media Promotions‚Äč

 

 

 

Walk Through of the App